As Stix expanded from selling pregnancy tests to including sexual health products and UTI and yeast infection care, they needed a new look to match their bolder ambitions. With an updated mission to ‘empower confident health decisions,’ I developed a new look and feel with confidence at the center.

The colors are bright and eye-catching, with each color specifically standing out from the old legacy brands. They stand out both on-shelf and in-app, and yet could be mistaken for a beauty or lifestyle product in your shopping basket.

Education is a core pillar of the brand, so assets across all channels were created with the goal of letting go of any emotional baggage (fear, shame, anticipation, etc) and bringing clear, accurate information into the light, where it belongs.