Hungryroot Brand Evolution

Better reflecting the healthy groceries and simple recipes that Hungryroot delivers.

Creative Direction

 
 
 

Launched new TV creative, finally unseating a 3-year, UGC-style control. Combining key survey data insights with an improved brand impression resulted in a 10% improvement in connected TV performance.

 
 
Hungryroot Packaging
 
 

Overhauled the private label packaging design system to support 125% catalog expansion, including the launch of new categories (beverages, heat-and-eat meals, and supplements). Improved private label presence on the Hungryroot platform and across social channels while bringing designs into FDA/USDA compliance, tailoring it to a wide range of materials and vendors, and maintaining strict budgets and production timelines.

 
 
 

Coming soon: Homepage updates that improved conversions by 6.5%