The Benjamin

The Benjamin is a classic boutique hotel in Manhattan that was looking to maintain its traditional style, with an update that reflected their detail-oriented approach to hospitality.

I overhauled the full range of collateral, including corporate stationery, promotional and in-room materials. It was clear that the logo needed to be refined, but it was cast in bronze signage throughout the hotel, so we needed to focus on subtle revisions rather than a totally new approach. I worked with typographer Lucas Sharp to perfect their mark to elevate the new collateral, without conflicting with the existing signage. I also created a signature pattern from their “BB” icon, and used it to tie in the darker color palette of the new lobby.

Art Direction
Completed at Love and War