Crafting an elevated, personal experience for club members.



As the members-only club room of P.J. Clarke’s, Sidecar is truly an experience in the details. After you swipe your personal member card to enter through the side door, the hostess greets you by name, the bartender knows your drink, and the staff will take that extra step to ensure you have a fantastic evening.

The collateral reflects this dedication to the details and spares no expense; we chose thick cotton paper and copper foil stamping to make all of the items feel as special as the experience. While we only subtly refined the logo, we created a key submark to highlight the truly members-only atmosphere that Sidecar has become. We left space on most materials for a handwritten note or signature to emphasize the personal connection between the staff and their members.