2018 Holiday Campaign
Brightening things up to signal the holiday season.
A Palette Shift
I brightened up Bespoke Post’s usual dark tones of navy, brown, and olive against a backdrop of plywood for a clear change of scenery for the holiday season. Tightly-wrapped presents that betray their contents, and the wrapping supplies that make them, add a bit of festivity without the usual pine needles and snow.
The Graphic System
Taking inspiration from abstract art and tonal layering, I developed a graphic system for our team to implement across all channels throughout the season. These graphic elements were implemented in emails, ads, social posts, and the online shop itself.