2018 Holiday Campaign

Brightening things up to signal the holiday season.

Art Direction
Design Direction
Styling
Production

 
 
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A Palette Shift

I brightened up Bespoke Post’s usual dark tones of navy, brown, and olive against a backdrop of plywood for a clear change of scenery for the holiday season. Tightly-wrapped presents that betray their contents, and the wrapping supplies that make them, add a bit of festivity without the usual pine needles and snow.

 
 
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The Graphic System

Taking inspiration from abstract art and tonal layering, I developed a graphic system for our team to implement across all channels throughout the season. These graphic elements were implemented in emails, ads, social posts, and the online shop itself.

 
 
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