Art and Soul
Farm-to-table southern food for a high-end clientele.
User Experience Design
Art and Soul is a Washington, DC restaurant started by celebrity chef Art Smith. Our approach centered around vintage objects — food related and otherwise — pristinely photographed to elevate them to museum-quality status. Coupled with a new interior design, the updated collateral brought together the status of the DC business clientele with the restaurant’s southern roots.
Because the menu is seasonal and ever-changing, they needed a system that they would be able to update in house. I created a series of pre-printed backgrounds, which they could run through their printer to add menu text on the fly.
I wanted the website to bring the user into the experience of eating at Art and Soul. They value creating a community around food, and regularly host family-style dinners, so I art directed a lifestyle photo shoot that would reflect that setting. Since the website design needed to remain very templated, I focused on this photography to bring the restaurant to life.