55 Melrose

Selling a beachfront lifestyle, when it’s just out of view.

Art Direction
Information Architecture
UX Design


A Hidden Community

55 Melrose is a luxury condo building in Pier Village, a community along the Jersey Shore. You can’t see much from the main road nearby, so people often don’t know that there is a whole community within, including a boardwalk, retail, and residential buildings. We created a visual identity and sales materials that highlight the relaxing, beach lifestyle that owners enjoy. We used banners on the building itself to connect the idea of ownership with the beach, just beyond view.



I structured the website to include the necessary sales information, while also highlighting the lifestyle and community benefits Pier Village has to offer. The responsive website allows potential buyers to learn more from home, on a tablet with a sales rep, or on their phone as they pass by the building.